Golf as branding opportunity

Corporate logos at prominent places are a must and there have been numerous brands which vie for the sponsorship of golf tournaments like the PGA tour. This gives them instant recognition and the reason is not hard to fathom because golf is associated with the elite so if you want your brand to be recognized all over the elite and business folks the golf is the game.

Sponsors vie to their corporate logo golf balls used in the tournaments and the two reason which drive them are that these logo golf balls are very much on the TV when the tournament is going on plus the logo golf balls are sued by the tournament folks as souvenir is to be given to the players

This is what you call as an exercise in top of the mind recall.

The important thing in marketing a product are the four P's as given by Philip Kotler where he says that Price, Presentation, Positioning and the Process are equally important things to work while designing a marketing strategy or working on a new marketing campaign.