Once the logo is done the main task of marketing and advertising is done. The advertising for the logos of course is done by the advertising agency. The agencies usually buy the time from the media marketing agencies and the new brand identity and the logo is marketed to the outside world.
The main theme should be such that it should be easily recognizable and there are one hundred different ways that a brand can be used for the main corporate communications by the company.
Associating the company with a strong personality in the sports world is a given thing nowadays. Take for example Nike and they associated with basketball as a sport and their logo gets a prominent place on the shirts of the basket ball players.
Monday, January 19, 2009
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